Schreurs Holland B.V. announces exclusive partnership with Kwekerij Esmeralda for the sales of gerbera varieties

De Kwakel, 22-07-2024 – Schreurs Holland B.V., a leading breeder of gerberas, roses, and Sunshapers, has announced an exclusive partnership with Kwekerij Esmeralda, regarding the exclusive sales of gerbera varieties bred by Kwekerij Esmeralda.

Kwekerij Esmeralda, based in Rijnsburg, is a prominent company in the production of gerbera flowers. The company has started its own breeding program for mini and large-flowered gerberas since 2013. Kwekerij Esmeralda focuses on breeding varieties with a compact but open crop, high productivity and ease of picking is an important selection benchmark as well.

The company's efforts have resulted in the development of five commercial varieties, which can be admired in Schreurs' show greenhouse in De Kwakel. Of the five varieties, two are already in Schreurs' newest catalogue. From September it will be available to everyone.

Kwekerij Esmeralda's assortment is a valuable addition to Schreurs' existing range.Each country and culture has its own preferences regarding colour schemes, flower varieties and use of gerberas. Schreurs is always seeking the best varieties for every market. With the addition of Kwekerij Esmeralda's assortment, Schreurs will be even better equipped to meet customer demand.

"This partnership marks an important milestone for both Schreurs and Kwekerij Esmeralda", said Robin van Schip, Export Manager at Schreurs Holland B.V. "We are excited to combine our expertise and experience to jointly bring innovative and high-quality gerbera varieties to the global gerbera market."